The music industry is overflowing with talent. However, not every artist has the resources to get their music heard.
Artists on major labels and large indies often have significant budgets to market and promote their tracks. This gives them a massive advantage in gaining traction and visibility.
Smaller indie and self-released artists, despite having equally impactful music, often lack the financial backing to compete. This creates an uneven playing field where merit doesn't always equal success.
The rise of streaming platforms and social media has empowered artists to create and release music independently. This new creator-driven economy offers more freedom but also presents new challenges.
With an ever-expanding ocean of content, identifying quality music can be difficult. Playlists, a primary way listeners discover new music, often favour popularity, mainstream, or heavily marketed tracks. This further disadvantages self-released artists and those on smaller indies.
PlaylistKING believes that music should be evaluated based on merit, not marketing spend. We've developed Key Qualitative Criteria™, a set of standards written by successful music producers.
These criteria help us identify tracks with true artistic value, focusing on elements like songwriting, arrangement, instrumentation, vocals, lyrics, production, and originality.
PlaylistKING's focus on merit means Digital Music Services that use our system for recommendations and discovery can truly level the playing field for all.
Quality music, irrespective of marketing budgets, gets the attention it deserves.
Contact PlaylistKING for a demo of how it works: Get in Touch
